Fund.com (OTCBB: ESVH) services the finance segment of the business information industry, a $46.5 billion industry that continues to grow as the demand for financial information increases. As the Internet information highway gains momentum, the consumers’ reliance on the Web grows as well. Investors are finding the Internet as a fast, effective tool to not only get information on the market, but to manage portfolios and increase earnings.
According to the Investment Company, the number of individual U.S. investors reached 55 million in 2006, up from 4.6 million in 1980. Fund.com intends on reaching those investors and offering a wealth of information focused on a specific segment in the industry. The company offers specific information that allows consumers to research and navigate options efficiently.
Noticing the rising popularity of vertical online marketplaces, Fund.com provides consumers the ability to research, compare and learn more about individual sectors, giving them an advantage over using general financial information Web sites. The company boasts a compilation of fund-related content, user-friendly navigation, well presented, unbiased, relevant and in-depth information.
As Fund.com states on its Web site, the company anticipates on entering the market with an advantage over general financial sites, digging deeper into each sector and presenting more structured information for every investor looking for confidence in his purchase decisions.
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