It is a trend lately for consumers to go online shopping for financial services. They are conducting their research on different Funds and their styles in order to purchase the Fund and Financial service that best matches their financial needs. This is due to the complexity of recent financial products and consumers accelerating reliance on the internet as an information source. The company believes that this trend will continue and grow in popularity.
Aging baby boomers nearing retirement are increasingly internet savvy. They look to the internet for everything from clothing, gifts, mortgages, and insurance. Research has shown that these consumers are increasingly comfortable with shopping online. The company intends to provide financial product information to these Investors, expected to include 55 million investors, and connect this group of Investors with Financial Institutions. The Company realizes revenue by providing the Financial Institutions qualified Leads.
The market continues to see growth and it is estimated that 2/3 of the 55 million individual investors already utilize the internet for Financial service research. These investors are already using other sites for rates, mortgage products, housing prices, and real estate availability. It is clear that these investors go to the internet for financial information, giving the fund sellers the opportunity to present to an already interested market. Fund.com strongly believes that these reasons will make its business model of Lead Generation successful and it should be noted that other companies such as, Bankrate.com, Business.com, Lendingtree.com, Creditcards.com, and Morningstar have already proven it to be a successful model.
Let us hear your thoughts: Fund.com, Inc. Message Board