Fund.com was founded early last year to take full advantage of the burgeoning online media opportunities. The past few months the company has quickly moved forward with financing, securing the domain name, and negotiating strategic partnerships. It is in full speed ahead in accordance with its business plan.
It is an online resource for Investment Funds where sellers and buyers can unite. The company intends to leverage its status as an authoritative source of financial information to lead traffic to the site. In addition, it intends to use its current customer relationships from EQUITIES magazine and spend additional funds to increase its advertising customer base. Fund.com then sells the qualified leads to these advertising customers via its website.
They have a number of competitive edges that make this an attractive business model. First Fund.com is an easy to remember domain name that is easily marketed and easy to remember off the top of one’s head. Because of its subsidiary EQUITIES magazine, they have instant credibility as the publication has served investors for 57 years and is known as an authoritative source of financial information. EQUITIES magazine also allows for cross selling and access to thousands of financial product suppliers.
They are moving forward with the business plan and continue to execute milestones. With the merger, the book value of equity was at $30 million. Investors are very bullish on the outlook of this industry as firms within the industry are trading above normal P/E ratios. Fund.com is predicting ROE of greater than 25% as their target objective. Its strong foundation and management’s commitment to goals makes this a great investment opportunity.
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