The Williamsburg area is home to the Busch Gardens Europe Amusement Park, which attracts tourists from around the nation. The Williamsburg Outlet Mall receives up to 40 million visitors each year, many of which are a target demographic for Extreme’s vehicles.
Lance Posner of Posner Investments, who developed the strategic alliance, stated, “We take positions in new publicly-traded companies and bring our well-heeled strategic partners and platforms to bear as a means of accelerating growth. We believe the Williamsburg Outlet Mall is the ideal East Coast location for a factory showroom and distributorship for Extreme Motorsports to showcase the Company’s vision in building the most extreme off-road vehicles available in the market today.”
He concluded, “Working with Mary Digges, President of Bush Construction Company and General Partner of the Williamsburg Outlet Mall, we have developed a plan to bring many new products, including Extreme Motorsports sandcars and other retail offerings, under a direct-to-the-public sales model. Ms. Digges is a visionary and pioneer in developing markets for new products, and together with Mr. McCaa, we hope to embark on a long and prosperous relationship by bringing Extreme’s newest contributions to the on- and off-road recreational and work vehicle markets.”
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