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EnsurApet, Inc. (EPTI.OB) Capitalizes on Pet Health Insurance

Many of us love our pets and to many they are just as important as any other family member. So it is no wonder why we want them to have the same benefits that we have. After all they too get sick; they have accidents and need health care as often as we do. But with the rising cost of veterinary bills, many pet owners may have to get health insurance for our best friends, and companies like EnsurApet wants to make sure they offer the best plan to those pet owners seeking Pet Health Insurance.

EnsurApet provides peace of mind by protecting the health of the nation’s most beloved pets and the financial well being of their owners. The company is a leading provider of pet health insurance and other pet health-related services in the United States. Programs include its Get HIP™ Pet Health Insurance for Pets program, the most comprehensive full-coverage pet health insurance plan in the industry.

Many pet owners are buying pet insurance because the procedures, new techniques and medicines used to care for pets can be very expensive and can result in a very large vet bill. One advantage of having good pet insurance coverage for your pet is you don’t need to worry about how to pay the vet’s bill. So if your pet becomes sick or injured all you have to do is take him or her to any licensed vet, and pet insurance will help you pay for the doctor’s visit just like a normal health plan.

According to EnsurApet, CEO Russell Smith, “The market for pet insurance in the US is largely undeveloped, with less than 1% of dog and cat owners currently insuring their pets, compared to 19% in the United Kingdom and 48% in Sweden. EnsurApet plans to combine its business model with a network of veterinary hospitals to develop a network of pet HMO’s to take advantage of this marketing opportunity and niche. EnsurApet will then manage every aspect of the pet medical and insurance business while gaining market share of the pet insurance market, now exceeding $100 million per year.”

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