- IBN has been named a new Channel Partner within XESP’s Channel Partner Program
- The value-add approach gives customers additional growth-focused services from a trusted point of contact
- XESP and IBN previously announced signing mutual definitive service agreements between the parties, with Channel Partner as a natural progression of the relationship
Electronic Servitor Publication Network (OTCQB: XESP), a market disruptor for B2B companies using cutting-edge data analysis and smart technology, has announced a new Channel Partner with the addition of InvestorBrandNetwork (“IBN”), a multifaceted financial news and publishing company for private and public entities (https://ibn.fm/fw5k4).
The XESP Channel Partner Program allows digital and traditional agencies who provide market-specific content and digital strategies, to offer XESP’s technology and expertise, including the company’s Digital Engagement Engine(TM), as a co-branded service. This value-add approach gives Channel Partner customers additional growth-focused services from a trusted point of contact.
XESP and IBN previously announced the signing of mutual definitive service agreements between the parties, and the addition of the Channel Partner Program is a natural progression in the company’s expansion into a multiple vertical service provider.
“We are excited to partner with an experienced industry leader that has built trust and deep relationships over the last 17 years with both public companies and those looking to go public,” said Peter Hager, CEO of XESP. “Michael McCarthy, IBN’s pioneering CEO, delivers unparalleled value for their clients through continuous innovation and world-class execution in helping companies build their audiences and reach throughout the world.”
Announced in April, XESP’s Channel Partner Program is part of its overall business strategy. It includes providing the company’s managed service, branded as “Growth as a Service”, through its Channel Partners to their customers. The benefit of the program to Channel Partners is the increased capability of driving value for their customers while de-risking the investment in new technologies and staff. The managed service allows immediate scale into any vertical, including regulated markets.
The company’s Digital Engagement Engine(TM) utilizes a combination of automation, unique data management, and a modern workflow built on a microservices architecture, to achieve greater reach and lift for digital content. This technology allows clients to maintain control of their content while dynamically engaging their targeted audiences. The Digital Engagement Engine(TM) isn’t just another marketing tool but a way to develop real connections with target markets to drive growth – representing the future of marketing.
XESP’s laser-focused approach makes customers feel they are being talked to directly. The Digital Engagement Engine(TM) works by:
- Using cutting-edge data analysis
- Identifying the narrowest of niches within target markets
- Creating tailored content to meet exact customer needs
- Precisely delivering the message to educate and sell at the right moment
According to ReportLinker, the global customer engagement solutions market size is expected to grow from $19.3 billion in 2022 to $32.2 billion by 2027, growing at a CAGR of 10.8% during the forecast period. The growth of the market is driven by the rapid digitalization of enterprises, focusing on streamlining operations and improving customer experience (https://ibn.fm/L6ozu).
XESP focuses on three important digital elements to improve client outcomes – connecting with the audience, relating to the community, and influencing positive customer relationships. Implementing XESP services is effortless for clients and is managed by XESP’s team. The implementation lets clients focus on their brand, product offering, and content creation.
For more information on its “Growth as a Service” offering, visit the company’s website at www.XESPN.com.
NOTE TO INVESTORS: The latest news and updates relating to XESP are available in the company’s newsroom at https://ibn.fm/XESP
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