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eFoodSafety.com Inc. (EFSF.OB) Seeking to Make the World a Better Place

eFoodSafety.com, Inc. is dedicated to improving health conditions around the world through its innovative technologies. Their dedicated team strives to achieve this goal by developing and marketing unique products that address the health and nutrition needs of consumers worldwide. eFoodSafety identifies markets with the potential for mass product sales, then researches develops and markets products that address the specific health and nutritional needs of those markets.

The eFoodSafety family of companies includes subsidiary Knock-Out Technologies, Ltd. which has developed an environmentally safe sporicide that eradicates anthrax, formulated entirely with food grade ingredients; MedElite, Inc. which distributes clinically proven products to consumers through a physicians’ network; and the company markets whole food supplements Cinnergen, which promotes healthy glucose metabolism. eFoodSafety has also entered into a joint venture agreement with CK41 Direct, Inc. to launch and market the PurEffect Acne Treatment System.

The company is headed up by “serial entrepreneur”, Patricia Ross-Gruden – President and CEO, Timothy Matula, Bob Bowker and Nutritionist Steven Kushner, PhD.

In recent events, efoodsafety has engaged Respond2 Communications Inc., a full-service response-driven advertising agency, to launch direct-response campaigns for three of its products. Respond2 Communications, an advertising agency that focuses on targeting consumers with eye-catching, creative branding information and compelling reasons to purchase, will work closely with eFoodSafety to initiate the direct-response marketing campaigns.

They have also retained the Investor Relations Group, Inc. (IRG), a thirteen-year-old, highly-recognized corporate communications firm to serve as its national public relations and investor relations firm. The Investor Relations Group’s award-winning healthcare public relations department will initiate an outreach campaign to the media-at-large with the primary focus of educating the public about eFoodSafety’s unique nutraceutical products.

eFoodSafety Inc. was featured in the January 2008 issue of The KonLin Letter (TKL), an independent market letter that research, analyzes, and recommends stocks. Konrad Kuhn, editor of The KonLin Letter pointed out that the company has “turned the corner to commercialization,” and has “showed significant progress during FY’07” including a more than 100% increase in revenues year-over-year and improvements to the balance sheet.”

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