eDOORWAYS Corporation (EDWY.OB) has hired Applied Storytelling to help develop its brand strategy. A new branding strategy is key as eDOORWAYS recently changed its name from M Power Entertainment. Applied Storytelling, a San Francisco-based consulting firm, specializes in brand development and is known for its development of creative brand strategies across consumer and business-to-business categories. The company’s approach is to connect its clients with consumers in authentic and compelling ways. This approach may be the reason why Applied supports a diverse roster that includes Disney, Estee Lauder, Intel, Qualcomm, and Visa.
Eric La Brecque, a Principal at Applied Storytelling, sums up the company’s approach simply by stating, “Brands live at the intersection of business strategy and individual desire. At heart, they’re stories charged with meaning and emotion.”
Gary Kimmons, President & CEO of eDOORWAYS, states, “eDOORWAYS is a web-based consumer problem solving gateway that supports lifestyle, online business, solutions providers, experts, recommendations, goods, services and more united under a single global consumer community in a creatively new and effective way. A platform such as this doesn’t simply require brand recognition, but demands that the brand be developed with great care prior well before the business makes its prime-time debut.”
eDOORWAYS is working to create a social-networking structure that rewards and encourages activities that strengthen local, regional, and global production. Its primary initiative is to empower web users with its platform. The gateway will encourage users to collaborate on lifestyle and business solutions, and make recommendations on goods and services in a new, creative way. The eDOORWAYS platform will provide specific and tailored content, and entertainment venues and social platforms, which will save its users time and money.
Commenting on what makes Applied Storytelling so special, Kimmons stated, “They bring a rare combination of acumen and art to our enterprise. Working with them, I see my own business through a fresh set of eyes.”
With a new name and a new brand in development, Applied Storytelling intends to create a vision around the eDOORWAYS brand driver – “You, and the Power of the World”.
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