Today’s consumer is very dynamic and demands transparent information about products and services offered by companies. They turn to the Internet for everything, but many times must visit hundreds of different sites to get a complete answer. This company seeks to fill that gap. With their concept, consumers will have features of Shell Answer Man, Yellow Pages and Wiki all molded into one concise site, making this site a one-stop shop for customers.
The website is focused on the many micro markets that exist today. Gone are the days of mass marketing; today’s consumers are so diverse that many markets with unique offerings have sprung up, leading business to strategically target their marketing campaigns to these niche customers. Many of these customers are also a part of small online communities. Within these online forums, consumers are actively seeking user-generated information on products and services. This forms the premise of the company’s business model.
With the tremendous success of websites like Myspace, Craigslist, and Wikipedia, it’s easy to see the incredible potential for their solution. They offer consumers and businesses a solution to one of the internet’s biggest problems, “Noise”. Consumers can go to one place and get all the information they desire and purchase the product, and businesses can strategically target the intended customers of their product for significant savings of wasted marketing dollars spent on mass marketing.
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