With so much information out there, and so many people providing it, one can get confused or spend hours looking for an answer. Information providers also miss their target market, often losing customers in the noise generated by the vast Internet space. This company seeks to rectify that situation by combining services offered by the likes of Google, Wikipedia, and EBay/Craigslist into one unified site. Here, consumers, experts and companies can come together and share information on specific topics and products. These three entities are also the three customer bases for the company.
Consumers can go to the website and get all the information they need on certain topics such as automotive, home improvement, entertainment, financial services, food, wine, restaurants, and technology, to name just a few. These consumers get expert advice and targeted products marketed to them within their topics of choice, allowing them to save time and avoid dealing with unwanted mass spam advertising.
The company intends to attract topic experts within the above-mentioned areas to give their knowledgeable advice to consumers. Topic experts willing to share their expertise help the consumers make informed purchases, assuring them that their hard-earned dollars are well spent on quality products and services.
Finally, there are the vendors that offer the products and services on the Edoorways site. These companies can utilize the site’s community markets and experts to market their products and services. The company gains revenues from this advertising, much as Google does from its advertising. One major difference is the strategic targeting of customers, which cuts out much of the wasted advertising dollars spent spamming consumers at other sites. This allows many companies, which would otherwise be unable to market on the internet, the ability to strategically target their product/service at reasonable costs.
These three customer bases complete a one-stop shop for consumers, experts and sellers alike. Today, consumers are ever more informed, requiring quality goods and services, as they seek out expert advice to assure them that they are purchasing exactly what they desire. The company’s business model seeks to capitalize on the ever-growing intelligent consumer with access to the Internet.
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