Consumers search for information, products, and recommendations in a variety of ways. Magazines, phone books, the Internet and friends are the usual sources of information. eDoorways Corp (EDWY.PK) is creating a platform where consumers can access information through the use of their web-connected mobile phones.
The company is focusing on combining three service components to create a seamless client interface:
1. A performance support system that will assist consumers in resolving problems and issues
2. An e-marketplace where vendors can communicate directly with consumers through ‘storefronts’
3. A lifestyle ‘info-pedia’ system that will provide a broad range of information
eDoorways will be a problem-solving platform where consumers can assess and resolve their issues. To meet the first service component, the company will incorporate the use of their advanced accredited teaching technology called Smart One to create customized profiles for its clients. The Smart One instructional technology was chosen as the “flagship technology” of the United Nations and was awarded “best product, retail strategy and technology” by the Retailers of America. Smart One is an intuitive learning system that updates a users profile as a client interacts with the platform.
To meet the second service component, eDoorways will create an e-commerce business-to-consumer structure. Retailers and manufacturers who have agreements with eDoorways will set up ‘storefronts’, which will allow them to interface with consumers. As a consumer continues to work on the portal, and his/her user profile is developed, retailers can provide promotional offers and tools geared to the consumer’s needs.
For the third service component, eDoorways will configure a “wiki” type community that will provide the knowledge of people from around the world. Through these industry experts, eDoorways will be able to provide the latest knowledge on the targeted lifestyle topics, problems, and issues. This is the concept found in the best-seller “The Wisdom of Crowds” that has been applied to both Google and Wikipedia.
eDoorway plans on focusing its initial database of vendors and information on the following topics: automotive, home improvement, entertainment, food & wine, adult, technology, and financial services. The management team is focusing on these topics as most consumers delve into one of these areas on a regular basis, yet would not be able to resolve problems might come up. The company hopes that consumers will benefit from the freedom the platform provides.
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