It very well could be that one of the most attractive theme’s behind Edgetech International’s new handheld device, the “PC edge” falls outside the “norm” of most investor’s radar. Sure when you are investing, you want to look for a good product, and a growth story, and good management. These are the basics. But it’s often the “intangibles” that separate the good companies, from the truly incredible growth stories of the last ten years.
Consider the Apple Ipod. It’s success is nothing short of phenomenal, and yet if you really break it down, it doesn’t do anything more than play Mp3’s in your earphones. But it’s the total package that brought buyers to the stores, in droves. The look, the feel, the use, and they popularity drove it to unbelievable record sales. When questioned, a lot of users simply say “I can’t explain it, but it’s so cool I had to get one”. That’s the power of the use of an “intangible” effect. We feel that most investors are overlooking something incredibly important when it comes to Edgetech International, (trading under the symbol EGIL) and it has to do with Europe, Asia, and the CEO’s experience in forming relations in those marketplaces.
Here in the US, we “grew up” with the internet on 12,14 and 15 inch monitors. In no time we were looking at 17 inch monitors. But for most of the “other” developed world, internet has been delivered (and poorly we might add) on 2 inch cell phone screens. While it was almost impossible for us to imagine trying to do anything useful on a 2 inch screen, the rest of the world had no alternative. They didn’t have the cable and wireline infrastructure, nor the buying power to utilize a bigger monitor. For instance in India, there are entire towns that still don’t have a single wire source of Internet, yet they do have cell phone capability. Therefore, the communications, and even crude “web surfing” are done on 1.5 and 2 inch cell screens. They never had the luxury of surfing the web on a standard PC type monitor of any significance.
This is where the PCedge is going to have an acceptance factor far and away what many can imagine. Their “full sized” screen, that shows full page HTML, that works over cellular carriers, is similar to someone going from a 19 inch TV to a 55 inch HDTV in their living room. Granted that’s a bit of an exaggeration, but the effect is similar. If you can have a 2 inch screen that loads chopped down and rejiggered web pages in about 3 minutes, or you could have a checkbook sized full screen that can load fully enriched HTML pages in 5 seconds, which would you chose?
This is the intangible effect that could push EGIL further in the European and Asian markets than many ever considered. If you take into account the EdgeTech founder and CEO, Lev Parnas’s experience in building relationships in Russia, Europe and Asia, it’s a foregone conclusion that EGIL is going to make quite a stir supplying “big screen” PC’s in a palm sized device. Keep an eye on this, it’s going to be interesting.
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