Today, Ecrypt Technologies announced that it has filed a Statement of Trade Name to alter the capitalization of its name from eCrypt to Ecrypt. Part of the company’s marketing strategy, this change is a result of the Brand Development process Ecrypt underwent with marketing Director, Chris Neary.
“This is a small change that we believe will have a big impact,” stated Brad Lever, Ecrypt CEO. “Creating a strong identity is a critical part of building a memorable brand.”
“This is an important part of maturing into a commercialized company,” added Chris Neary, Ecrypt’s Marketing Director, formerly Marketing Director at Canada’s telecommunications giant Telus. “It makes the name more legible and brand easily recognizable.”
Ecrypt also pointed out that this change will set its brand apart from imitators. Since inception, Ecrypt Technologies has gained much attention from around the globe. As a result, companies bearing the company’s likeness in name, and even a previous version of its logo, have emerged.
“Information security is a hot space, and we’re bringing a game-changing technology to the market, so I am not surprised to see this happen,” commented Brad Lever. “Our goal is to make sure the market and investment community can distinguish us from the copycats.”
The Company has already began transitioning from “eCrypt” to “Ecrypt” and over coming weeks it will cease using eCrypt entirely. This change will also be reflected in its securities filings.
For more information on the company, visit www.ecryptinc.com
Let us hear your thoughts: eCrypt Technologies, Inc. Message Board