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ECOtality, Inc. (ETLY.OB) Improves Operational Efficiencies and Manufacturing Capabilities of Fuel Cell Store and Confirms the Integration Strategy of its Subsidiaries

ECOtality announced this morning that it has completed the strategic transition of Fuel Cell Store from Boulder, Colorado to San Diego, California. The Fuel Cell Store will now share both its warehouse and operational facilities with Innergy Power Corporation, a leader in the industry who focuses on the design and manufacturing of thin sealed rechargeable lead batteries and high quality flat-panel multi-crystalline solar modules.

Jonathan Read, president and CEO of ECOtality, stated, “After four major acquisitions in 2007, we are now working to strategically integrate and streamline our operations in order to capitalize on existing synergies and foster aggressive growth and increased revenues of our subsidiaries. While the two will remain separate entities, combining Fuel Cell Store with Innergy’s established organizational structure and management team reduces overhead costs and takes advantage of existing manufacturing, assembly, order processing, customer service, and shipping systems.”

ECOtality acquired Fuel Cell Store last year during the month of June. The company manufactures, distributes, and sells an array of fuel cell products such as fuel cell stacks, systems, component parts and educational materials. Fuel Cell Store also hosts online distribution sites in Japan, Russia, Italy and Portugal. Its international client base includes premier research institutes and leading colleges as well as universities.

Darrell Musick, president and CEO, Innergy Power Corporation and Fuel Cell Store, commented, “In addition to reducing costs by sharing Innergy Power’s San Diego office and distribution center, Fuel Cell Store will have access to the company’s Tijuana, Mexico manufacturing facility for increased assembly, product development and component production capabilities. By infusing Innergy’s enhanced manufacturing capabilities, strong retail experience, and existing accretive operational systems we are confident this transition will further expand Fuel Cell Store’s market penetration, while reducing costs and increasing revenues.”

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