eBenefits announced that its wholly owned subsidiary, L.A. Marketing Plans, LLC, recently received approval to air a commercial on several Hispanic networks across the United States that will promote the company’s RightHealth Programs.
According to the Center on Budget and Policy Priorities, almost one-third of all U.S. Hispanics have no health insurance, and neither do 15% of Americans as of 2004. The approved commercials are targeted specifically to the Hispanic marketplace, which has been estimated to 40 million viewers.
Randy Schleger, President of eBenefits Direct, commented, “We are extremely excited to be able to provide a variety of affordable discount medical services and other related programs to the Hispanic market. It is very difficult for many Hispanics to purchase any kind of healthcare. We want to provide lower cost comprehensive programs where these targeted consumers can save money on such things as doctor visits, hospital, dental, visual and other related services.”
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