A wholly owned subsidiary of eBenfits Direct, L A Marketing Plans LLC, stated that it will be able to tap the largest uninsured ethnic group in the United States through the launch of its Dominican call center and with the rights to televise commercials targeted towards the uninsured Hispanic market.
The ability to directly market to uninsured Hispanics will allow the company to provide discounted prices on medical services and policies. As a direct benefit of the program, those insured will receive an array of Lifestyle Services as well as additional insured benefits which can potentially save on the out-of-pocket expenses of traditional health care.
Please share your thoughts: Ebenefits Direct, Inc. Message Board