Since the opening bell this morning, EBFD.OB shares have rapidly increased from $0.28 to $0.39, which is a 30% increase. The company recently announced that its subsidiary, L.A. Marketing Plans LLC, received approval to air a commercial on several Hispanic networks across the United States that will promote the company’s RightHealth Programs.
Almost one-third of all U.S. Hispanics have no health insurance, and neither do 15% of Americans as of 2004 according to the Center on Budget and Policy Priorities. The approved commercials are targeted specifically to the Hispanic marketplace, and could potentially reach 40 million viewers.
In an earlier press release the President of eBenefits stated, “We are extremely excited to be able to provide a variety of affordable discount medical services and other related programs to the Hispanic market. It is very difficult for many Hispanics to purchase any kind of healthcare. We want to provide lower cost comprehensive programs where these targeted consumers can save money on such things as doctor visits, hospital, dental, visual and other related services.”
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