- Eat Well Group’s majority-owned portfolio company, Amara, will now be available in 200 HEB grocery stores in the United States
- This move strengthens the company’s retail shelf footprint and adds to the growing number of brick and mortar stores stocking Amara products, including Walmart Canada, Whole Foods, Loblaws, and Sprouts Farmers’ Market
- Amara’s management is optimistic that this milestone will be integral to the company strengthening its brand and increasing its sales going forward
At the beginning of the year, Eat Well Investment Group (CSE: EWG) (OTC: EWGFF) announced its Amara Organic Foods’ expanded distribution to Walmart Canada and Walmart’s growing e-commerce platform. Amara, Eat Well Group’s majority-owned portfolio company, is currently one of the fastest-growing baby food brands in the United States, with other products in its portfolio including Tropical Mango, Peas, Carrots, and Corn.
In what marks a significant move in the company’s accelerated distribution plan for the 2022 financial year, Eat Well Group announced that Amara products would now be available at HEB grocery stores all over the United States (https://ibn.fm/uBcIp).
While appearing on The Power Play by The Market Herald, Marc Aneed, the Chief Executive Officer (“CEO”) of Eat Well Group, noted that this expansion opens the company to over 200 locations in one of the largest independently owned food retailers in America.
Jessica Sturzenegger, the Founder and CEO of Amara, expressed her optimism with this new deal, citing how it would bring products closer to consumers.
“We’re thrilled to be expanding our retail shelf footprint with one of our key retailers, HEB,” she noted.
“It’s a true testament to Amara’s strong growth in the category and the changing customer. Customers are increasingly thinking about the food they eat, and Amara’s truly the only baby food that can bring all the benefits of fresh with the convenience of shelf stable,” she added (https://ibn.fm/6XHGq).
The distribution to HEB adds to Eat Well Group and Amara’s strong retail footprint, given that its products can now be found on Walmart Canada, Whole Foods, Loblaws, and Sprouts Farmers’ Market stores across North America. As a result, Amara’s management is optimistic that this move will strengthen its brand and increase sales going forward.
For more information, visit the company’s website at www.EatWellGroup.com.
NOTE TO INVESTORS: The latest news and updates relating to EWGFF are available in the company’s newsroom at https://ibn.fm/EWGFF
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