Dynamic Response Group, Inc. (OTCBB: DRGP) operates through its subsidiaries, engaging in electronic and multimedia retailing through print, radio, television, and the Internet. As a leading innovator of strategic marketing solutions, the company strives to combine advanced technology with unique customer insight to build strong brands that impact people’s lives worldwide. The company is actively involved in the manufacturing, marketing, and sale of health and beauty products around the world.
The company leans on their well established in-house capability in order to reach the right customers across multiple channels, including the Internet, print, radio, direct mail, and direct response TV (DRTV). By utilizing DRTV, Dynamic Response is able to reach consumers directly and is available in 370 million households in seventy countries worldwide.
The company has an agreement with Planet E Shop that allows them to distribute their products in a timely manner from a single fulfillment center located in Dallas, Texas, which oversees their customer support for Internet sales and returns and exchanges. Additionally, Dynamic Response has an exclusive agreement with Global DR, an international sourcing and distribution company with facilities in over 70 countries worldwide.
Dynamic Response Group’s products are designed to appeal to consumers who value personal development, wellness, spirituality and entertainment. The company sells products that help solve immediate challenges such as thinning hair and pest control, while others allow consumers to indulge in their passions, like living a healthy lifestyle or being an avid sports fan. These products include ProCede, a hair thickening treatment system; Riddex Plus, an electronic pest control product that keeps out pests and rodents from entering homes; and the Official NASCAR Members Club, a complete package consisting of the NASCAR membership and select merchandise.
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