It’s nice to know that in today’s fast-paced world of microcaps, penny stocks, and overnight millionaires, there are still companies in the space that are dedicated to genuinely improving the lives of their customers.One such company is Disaboom Inc. (OTCBB: DSBO), creator of Disaboom.com, a revolutionary new Internet-based social network designed to help people with physical disabilities or functional limitations improve their lives. Slated to be introduced sometime in September 2007, the site will serve as an online resource not only for people living with these conditions, but for their families, friends, caregivers, rehabilitation providers, and employers as well.
“We provide a community for the 44 million people in this country that have a physical disability,” J.W. Roth, Disaboom’s chairman and CEO said in a recent interview. “Our hope is to build the largest online community for those specific conditions. We started putting the business plan together last summer, we incorporated last fall, and at that point really got focused on building the community.”
As part of this upcoming release, Disaboom has been preparing a number of media information strategies to help spread the word about Disaboom, the most visible one being a heavy sponsor for the 3,861-mile “Ride for Rehab.” According to a recent press release, the company is a platinum-level corporate sponsor of the event, during which Dr. Joel Press, president of the American Academy of Physical Medicine and Rehabilitation (AAPM&R), will bicycle from San Francisco, CA, to Boston, MA, in ten weeks.
“He’s basically riding across the country, stopping at all the major [rehabilitation centers] and doing a lot of speaking,” Roth said. “We thought it would be a great opportunity to promote our Web site and to show our commitment we have to [the rehabilitation industry].
“They approached [our marketing department], and once we had a chance to take a look at it, it was right up our alley.”
Of course, that’s not all the company’s been up to. In addition to its high-profile sponsorship of Dr. Press, it’s also using more traditional methods of advertisement to get its name out into the world.
“We’ve got a large television campaign scheduled for the fall, we’ve got a lot of print and radio and search engine marketing, and we’ve hired two different public relations firms who are going to do our PR for the site,” Roth said. “We’ve just got a whole bunch of stuff going on.”
In response to the sponsorship, stock prices for Disaboom rose 15.63 percent to $1.70 per share.