Dethrone Royalty Holdings announced endorsement deals with two professional athletes: Professional NHRA Funny Car Drag Racer Ron Capps and NFL Pittsburgh Steelers running back Isaac Redman.
Coming off a remarkable 2012 racing year with his Don Schumacher racing team, Ron Capps is a four-time runner up in the NHRA Funny Car World Championships. He currently ranks third in Funny Car event titles and recently passed drag racing legend Don “The Snake” Prudhomme’s record with 38 career victories.
Isaac Redman is currently the Steeler’s starting running back. A Division-II standout out at Bowie State University in Bowie, Maryland, Redman rushed for 3,300 yards during his 4-year college career and still holds the records for rushing yards in a single game (218 yards) and single season (1,512 yards).
Dethrone’s President, Michael Holley, commented, “Both athletes are welcome additions to the Dethrone family of athletic endorsers. As we seek greater market penetration in both the performance and energy drink spaces, we are extremely pleased with the overall feedback and responses we continuously receive from professional athletes and the average consumer.”
He continued, “Whether you’re a professional athlete or weekend warrior, our product provides a unique blend of carefully formulated supplements, hydration and energy that cannot be found in a single drink format anywhere else in the world. We look forward to adding more endorsements from athletes in various disciplines in the very near future.”
Dethrone also announced that it has hired the Infinity Global Consulting Group, Inc. to spearhead public relations, shareholder relations, introductions of middle-tier investment banking and private equity groups, and other initiatives.
Joseph M. Vazquez III, President of Infinity Global Consulting Group, remarked, “As a former professional racer and current competitive athlete, I know firsthand of the needs for this type of product for athletes and the unique business opportunities this creates for Dethrone’s line of beverages. I look forward to helping Dethrone Royalty become a leader in a market space that has yet to see this type of product until now.”
For more information on Infinity Global Consulting and its services, please visit www.infiniticonsultinggroup.com
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