Destination Television Incorporated (DSTV.OB) operates as a media production, promotion, and advertising company focusing primarily on the out-of-home digital signage industry in the United States. The company provides remote, custom-edited content and advertising delivery platforms to high traffic out-of-home locations, as well as delivering national, regional, and local advertising and short format entertainment content. Destination Television currently broadcasts Bar TV, Gym TV and Hotel TV, all of which air first-run movie trailers and new music videos which are strategically placed next to quality digital advertising, creating the company’s unique brand of “advertainment”.
The company’s fastest growing network is Gym TV. This streams live audio and video to an audience with a much higher sense of awareness as a result of while working out. A side benefit of the locations is knowing that the audience has the cash flow to pay for a gym membership, indicating a level of disposable income readily available for advertisers’ products. These units are located in major gym chains such as Gold’s Gym and Planet Fitness. Advertisers can rest assured the product is working based on a recent survey of 25 Gym TV locations which showed over 2.5 million viewers in a one-year period.
Hotel TV takes a little different approach than Gym TV and caters to a different audience. The National Hotel Television Network, or NHN, has 230 distinct locations which cover more than 44,000 upscale hotel rooms around the country. These rooms are in reputable hotels such as Hilton, Mariott, Sheraton and Hiyatt hotels. They serve as a visual guide for the hotel guest, while peripheral advertisements provide a 30-minute-long show about the location. This half hour program is both a visual aide and helpful resource for new travelers.
Another rarely tapped advertising market is the overflowing bars and nightclubs of America’s hottest cities. This primary demographic is 21-35 years old, a group known to be much freer with disposable income. The company currently has four locations, South Beach, Key West, Ybor City and Orlando. These four cities alone receive 1.2 million annual views, and because of this great success, DSTV is planning for a massive national expansion.
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