Destination Television Inc is a media production, promotion, and advertising company focusing primarily on the out-of-home digital signage industry in the United States. Destination Television currently broadcasts Bar TV, Gym TV and Hotel TV, airing first-run movie trailers and music videos while strategically injecting advertisements in between entertainment segments. The company has just announced the results of a Forrester research study that shows sales of advertisers have increased an astounding 15% to 60%.
Digital advertising, like the products offered by Destination Television, is slowly phasing out printed advertisements and is thought to be the main source of advertisement in the future. The main selling point of digital advertising is the intended audience can be reached easily by pinpointing precise locations and times. Destination Television takes advantage of this by placing its units in high-traffic areas such as bars and gyms that are visited by key demographics for many retailers.
Gym TV, which is the company’s fastest growing product, reaches over 2.5 million viewers per year, and is expanding at a rapid pace. Other services such as Bar TV and Hotel TV capture the key OOH (Out of Home) advertising areas, which have become a major niche market that is viewed as under-utilized by many advertisers. Many companies have caught onto this trend and are using the services of Destination Television. The long list of advertisers can be highlighted with the following companies: Bacardi, Sony, Nissan, Paramount Pictures, Golds Gym, Virgin and Interscope Records. As you can see by this list, the diversity of advertisers is enormous because the limitations to the capabilities are very small.
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