Destination Television implements an array of private TV networks with digital signage solutions in high-traffic locations outside of its client’s respective domains. American Broadcast Group, a wholly-owned Destination Television subsidiary, operates solely for DSTV’s exclusive networks. These include GymTV, BarTV, and Hotel TV, and all are targeted to specific industries to provide the company with a continuous stream of ad revenue.
According to the company’s sales model, advertisers can purchase six-month contracts which facilitate 10-second spots, five times an hour for about $1,000. Destination Television claims to be capable of serving twenty advertisers a year, per screen, per location. The most recent deal struck by the company is an agreement with PharmaseeTV to utilize DSTV solutions in more than 250 pharmacies nationwide.
This, and other agreements, have led to the rapid expansion of Destination Television’s operations over the past twelve months. While we are well into the digital age, the full potential of private video networks and integrated digital advertising has yet to be realized. As traditional avenues of distributing music and television begin to fade into the background, the success of companies like Destination Television is expected to become more pronounced. In all, the company has strategically poised itself to gain a significant share of a market that has yet to reach its zenith.
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