Destination Television, Inc.’s (OTCBB: DSTV) main business is the implementation of private television networks and digital signage in high-traffic leisure destinations. They focus on placing televisions in businesses and high-traffic locations that will allow companies to advertise their company in a digitally enhanced and captivating way. Destination Televisions is filling an important niche in the advertising industry, specifically that of the out-of-home (OOH) areas where the use of static media and fluorescent tube technology (lightbox) could be utilized at a higher degree.
When people are in high-traffic leisure areas, many come across televisions. Not only are they aware of these T.V.’s, but they will stop to watch what is on. Destination Televisions has partnered up with high-traffic leisure destinations and locations, creating full branding and advertising platforms that may be the standard by what all other competing OOH networks will be judged. The company’s national networks and partners represent numerous companies that are known worldwide. These include Sheraton, Hilton, Gold’s Gym, Marriott, World Gym’s, and thousands of others who are warming-up to the idea that Destination Televisions can drive traffic to their locations, increase and create new revenue streams, and induce positive branding on their consumers.
Their current broadcasts include Bar TV™, Gym TV™, and Hotel TV™. On these broadcasts, they air first-run Hollywood blockbuster movie trailers and new music videos, and these are strategically placed next to quality digital advertising, ultimately creating “Advertainment.” During these movie trailers and music videos, the advertiser’s commercial spots are continually running on the networks. It is the frequency and consistency of these advertiser’s commercials that make Destination Television superior to that of ordinary television, and air at a fraction of the cost of traditional media.
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