In a recent announcement, Destination Television, Inc. revealed its entry into an agreement with PharmaseeTV, a subsidiary of the SlipStream Video Corporation. As you might have guessed, PharmaseeTV airs health and wellness material, in addition to national advertisements by major pharmaceutical companies.
The agreement gives Destination Television exclusive rights to sell local ad-time on the PharmaseeTV network. Marketing for the project will be undertaken by the American Broadcast Group (ABG), a wholly-owned subsidiary of Destination Television, Inc., to begin immediately.
Concerning the partnership, John N. Kyle, II, President of SlipStream Video Corporation stated, “PharmaseeTV is delighted to work with Destination Television and its sales team to bring local advertisers a high impact sales and marketing solution that will reach 27 million consumers spending over $800 million annually through our pharmacy retail partners.”
Destination Television CEO Gordon Scott Venters commented, “Destination Television (www.destinationtelevision.com) looks forward to working with PharmaseeTV by offering new PharmaseeTV locations cutting edge digital signage solutions, while providing systems administration for their current locations.”
The teaming of these organizations appears to be beneficial to all parties involved. It should also be extremely effective in making Destination Television, Inc. a name which will be more readily recognized in the world of online media broadcasting.
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