Destination Television, Inc. (DSTV.OB) is a media production, promotion, and advertising company focused on the strategic placement of out-of-home (OOH) digital signage. With its headquarters located in Fort Lauderdale, the company has a strong base of customers in Southern Florida that utilize its current network broadcasts: Bar TV™, Gym TV™ and Hotel TV™.
Destination Television provides remote, custom-edited content and advertising to high traffic OOH locations. The company provides turnkey solutions consisting of hardware, software, location specific entertainment and advertiser content. The advertiser’s commercials air constantly on the company networks with a frequency and rotation schedule that is far above traditional television.
Destination Television programming is able to reach millions of targeted viewers each month. The company partners with high traffic, premium locations to create full branding and advertising platforms specifically designed for each target audience. Companies like the Four Seasons Hilton, Marriott, Gold’s Gyms, and World Gyms recognize the effectiveness of the networks.
Advertiser can choose to run their ads in a single location, a region, or to thousands of national locations. Destination Television is able to run ads at specific times on specific days to reach an advertiser’s target demographic. The company’s technology is even able to remotely update an advertiser’s programming when a marketing campaign change occurs.
The Gym TV™ network is focused on the mobile, health conscious adult audience. A gym environment is ideal for creating brand recognition as consumers are in a heightened state of awareness as they work out. An estimated 60 percent of individuals visit gym shops after they work out, which is ideal for specialized athletic product manufacturers. A survey performed at 25 Gym TV™ locations found that over 2 million viewers were reached each year.
The Hotel TV™ network is an in-room network hosted by City Traveler, a program designed to be a visual guide for hotel visitors in South Florida. The 30-minute program is run on a continuous loop and provides guests with 24-hour access to an area’s attractions, restaurants, and shopping destinations.
The Bar TV™ network is focused on reaching the 18 – 45 year old consumer audience. Currently, Bar TV™ is broadcast at over 100 locations throughout South Beach, Orlando, Tampa, Pensacola, and Fort Lauderdale. A survey at 4 Bar TV™ locations found that the programming is viewed by an estimated 1.2 million viewers per year.
Destination Television recently announced that it has entered into an agreement with Pharmasee TV, which currently airs health and wellness programming. The agreement broadens the venues Destination Television is able to broadcast to for its general and lifestyle advertisers. Phamasee signage reaches over 70 million consumers each year through its 850 pharmacy locations.
Additionally in March, the company entered into a signage reseller agreement with AccuWeather.com to provide weather updates to specific Destination Television locations. “Destination Television is excited about the addition of AccuWeather.com as our core content weather provider as we continue toward engineered digital signage solutions that work for our customers,” commented Gordon Scott Venters, President and CEO.
Destination Television has continued to expand at a steady level. With the anticipated national launch of Bar TV™, it looks like the company is poised for a year of successful growth.
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