Destination Television Inc. (DSTV.OB) operates as a media production, promotion, and advertising company focusing primarily on the out-of-home digital signage industry in the United States. The company provides remote, custom-edited content and advertising delivery platforms to high traffic out-of-home locations, as well as delivering national, regional, and local advertising and short format entertainment content. Destination Television currently broadcasts Bar TV, Gym TV and Hotel TV, which air first-run movie trailers and new music videos that are strategically placed next to quality digital advertising, creating their unique brand of “advertainment”.
DSTV’s recent acquisition of American Broadcasting Group provides the company with a local, regional and national sales engine to advertisers. This deal allows for more cash flow to the company as well as opens the doors to new major markets that were not previously considered. A well-structured revenue model has been constructed for each unit that will cost the user $199 per month on a 36-60 month contract. DSTV estimates the units will cost approximately $99 per month to operate and maintain, so the other 50% is known as profit.
Destination Television is not alone in their vision. The company is entering an agreement with Panasonic’s digital signage division to provide the 42’’ plasma displays in addition to the software, services and management of the company’s units. Management hopes to replicate the success of fellow digital signage company, Focus Media Holdings (FMCN) which raised $170 million in capital during its July 2005 Initial Public Offering. DSTV has nearly 55.7 million shares outstanding with a float of 38.6 million shares.
Quarterly revenue growth is an incredible 1414% for the first quarter of 2008 when total revenues jumped to $117,000 versus only $12,000 for the previous quarter. This growth represents a change between experimental sales in all previous quarters compared to all future sales that will be conducted with the help of their wholly owned subsidiary, American Broadcasting Group. The company’s focus and unique brand that combines both advertisements and entertainment makes them a force in the advertising industry.
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