Digital signage has replaced the printed sign era. The ability to place advertising and informational screens indoors, in subways, hallways, doctors’ offices, cafeterias, airports, schools, malls and more, makes electronic displays a popular choice for marketing purposes.
Aside from location, digital signage offers the advantage of content alteration with a few clicks of a button. The signs can be changed to adapt to an audience, show automation, or even allow for viewer interaction.
Destination Television Inc. (OTCBB: DSTV) is a media production, promotion and advertising company focused on the digital signage market. The company targets specific facilities with high public volume to launch its remote, custom-edited content and advertising delivery platforms. The company currently broadcasts Bar TV, Gym TV and Hotel TV, airing first-run movie trailers and music videos while strategically injecting advertisements (comparable to commercials) in between entertainment blurbs – it’s what the company calls “advertainment.”
Through its location placement, the company’s programming reaches millions of targeted viewers each month. Patrons spend hours in bars, at the gym, and in hotel rooms – constantly searching for the next avenue of entertainment. Destination Television can remotely update an advertiser’s programming at specific times to cater to changing audiences.
The company recently acquired American Broadcasting Group to provide local, regional and national sales engines to advertisers. The deal generates more cash flow to Destination Television and opens doors to additional markets.
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