Destination Television is a broadcast company engaged in the production and sale of closed-network television commercials and specifically targeted advertisements. With several private networks set up in high-traffic, out-of-home locations, the company is able to reach any desired demographic. The three primary networks through which this goal is achieved are: BarTV, GymTV and HotelTV.
BarTV currently operates in many trendy nightlife locations in South Florida, though a national expansion plan is underway. For advertisers seeking the attention of the 21- to 35-year-old crowd, BarTV is an excellent avenue to pursue. According to a recent survey conducted by the company, the network delivers featured ads to over 1.2 million consumers annually.
GymTV is Destination Television’s hub network in the fitness world. Reaching 2.5 million customers a year, it is the company’s fastest growing platform. Fitness center patrons are health-conscious adults of all ages, and are effectively reached during their workout times, when adrenaline is pumping and senses are heightened. This makes them extremely receptive to visual stimuli, and makes the gym a great place for advertising personal health products.
Last, but certainly not least, is HotelTV. Its trademark program, City Traveler, runs in the guest’s room on a continuous loop, and is specifically designed to act as a guide to local restaurants, shopping, and attractions. The ads currently run in major hotels like Marriott, Hyatt, Hilton and Sheraton. While centralized in South Florida, HotelTV has spread to places across the country.
Destination Television can accommodate the needs of any advertiser or location, big or small. Catering to leisure destinations, ads placed on the company’s closed networks reach people with money to spend and utilize techniques that ensure the highest rate of brand recall. Destination Television is on its way to becoming one of our nation’s most prominent methods of out-of-home advertising.
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