Destination Television, Inc. (DSTV) is a media production, promotion, and advertising company engaged in the out-of-home (OOH) digital signage industry in the United States. The company creates custom-edited content and advertising delivery platforms for high traffic locations, which can be provided on a national, regional, and a local level. Their current broadcasts include BarTV, GymTV, and HotelTV, which air first-run movie trailers and new music videos that are carefully placed in high traffic areas along with company ads that are played constantly throughout the program, creating a unique brand of “advertainment.”
Through partnerships with high-traffic, premium locations, Destination Television is able to reach millions of viewers each month. The advertising platforms are specifically designed for each target audience, as advertisers can choose to run ads in a single location, region, or in thousands of locations throughout the nation. These ads can be run at specific times on any day of the week in order to reach an advertiser’s target demographic.
Digital media networks are becoming a premier channel for advertisers, and it’s revolutionizing the way many corporations, businesses, and other entities promote their services and products. Much of the growth in the past year came from discount stores and large grocery chains, with PRN (Premier Retail Networks) announcing that their Wal-Mart TV Network will be upgraded to feature plasma and LCD monitors that will be airing multiple channels of department-specific content.
With the news that Wal-Mart upgraded their TV network, Target announced in December of 2007 that they would be deploying a high-def digital signage network to all 1,400 of their U.S. stores in the coming months. While we are well into the digital age, the full potential of private video networks and integrated digital advertising has yet to be realized, and Destination Television has strategically poised itself to gain a significant share of a market that has yet to reach its zenith.
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