- MKTDF offers social media campaigns, sweepstakes and games that identify players, then collect information to help convert them into paying customers
- The company uses real-time analytics to gather consumer data from online games and uses it to help retailers better understand their bases; it is a complete technical marketing strategy
- The new gamification toolkit is available on sites including WordPress, Weebly, BigCommerce and Shopify, as well as any website directly from MKTDF
DeepMarkit Corp. (TSX.V: MKT) (OTCQB: MKTDF) is offering a premium version toolkit packed with special features that employ its gamification marketing strategy. It utilizes social media campaigns to brand merchants and, through sweepstakes prizes and other games, identifies players and converts them into email subscribers/paying customers for retailers (http://ibn.fm/B6YBk).
The new toolkit is available on sites including BigCommerce, Weebly, WordPress and Shopify (NYSE: SHOP) (TSX: SHOP), and it may also be installed on any website directly from MKTDF. The toolkit includes pop-ups, banners and full-page displays. The new version also has 12 premium games on social media.
Gamification uses the combination of entertaining and engaging game-like features and a non-game platform that collects consumer data from online games. The result is the application of real-time information and analytics created to enable retailer clients to better understand their customer bases (http://ibn.fm/1RVwg).
MKTDF is a Calgary, Alberta-based technology company focused on the monetization of gamification. Through the prizes and discounts offered by gaming apps, the company allows businesses to convert site visitors into loyal customers who confirm their identities as they participate. MKTDF’s revenue comes from paid campaigns, according to the company’s publicly available Investor Presentation (http://ibn.fm/IKQYK).
Darold Parken, president and CEO of MKTDF, said in a corporate YouTube video (http://ibn.fm/JLKUP), “Businesses need a way to stand out from the crowd. DeepMarkit’s gamification platform gives customers that way to stand out, and it’s a way that they can afford. That’s the strength of our platform.” The company’s strategy is to convert players into leads and leads into customers.
Carter Chalmers, director of sales and business development, noted in a recent news release that revenue is generated as a monthly subscription fee paid by clients. He added that significant new features built into the toolkit are based on feedback from MKTDF’s customers. The company offers a complete marketing program, eliminating the need for its clients to pay for multiple marketing tools.
For more information, visit the company’s website at www.DeepMarkit.com
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