Data Call Technologies, Inc. is in one of the few sectors which has still managed to grow in a recessionary environment – the digital signage industry, which is expected to be a $2.6 billion market by 2011. The US digital signage market is expected to grow this year and next, driven by the decline in price for digital screens, which will allow companies to increase awareness among consumers of their brand while not increasing their advertising budget.
Since its founding in 2002, Data Call Technologies has uniquely positioned itself in the digital signage industry with its emphasis on active, real-time content and supplying customers with fresh, live content. It has been shown that such content – news, sports, weather, etc. – draws a larger number of viewers to digital signage and keeps their interest throughout the presentation. This is key for sponsors of that content who are advertising their goods and services.
Over the past few years, the company has managed to generate significant growth in both its customer base and revenues due largely to its ability to deliver digital signage solutions for customers in a wide variety of venues including: shopping centers, universities, medical centers, airports, highways, hotels and resorts, sports stadiums and arenas, and restaurants.
Data Call has been able to respond to market challenges through the years due to its close relationship with their end users and manufacturers. With their input, the company has continued to improve the delivery and variety of real-time information to the digital signage community. As the industry continues to grow and mature, this close relationship with end users and manufacturers should help keep Data Call in the forefront of the industry’s growth and power the company’s future growth.
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