Clearly Canadian Beverage Corporation (CCBEF.OB) is a producer and distributor of alternate beverages and products. The company’s focus is on sparkling flavored waters, enhanced water beverages, natural and organic snack foods and organic baby food.
Clearly Canadian is a holding company that operates CC Beverage (US) Corporation, Clearly Canadian Beverage (International) Corporation and Blue Mountain Springs Ltd. It is partnered with Global Water to fund new projects in Central America, and has expanded its product offerings by merging into the organic and natural products industry.
The Company plans to grow by developing and/or acquiring healthy product lines with sales strategies that complement its existing products and capitalizing on cross-selling opportunities. Clearly Canadian has recently diversified its offerings in the exploding organic and natural products market by acquiring DMR Food Corporation, a marketer of organic and natural snack foods in eastern Canada, and My Organic Baby Inc., which produces a wide range of organic baby food.
Health Issues and obesity concerns are emerging and rising, resulting in healthier food consumption choices by North Americans. Between 2001 and 2004, the flavored water market increased 50%. Estimates show that the market could reach $800 million by 2009, whereas it was only $164 million in 2004. Clearly Canadian’s new product offerings in conjunction with expanded distribution and advanced cross selling have set them apart from other alternative beverages and food competitors. The company brand has been well established in the US and Canada and is well positioned for tremendous growth.
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