Clearly Canadian announced this morning that it has received orders and will begin shipment of its popular sparkling flavored waters in a new, 1 liter bottle to several major Canadian supermarket chains. The new bottles should hit the supermarket shelves by the end of May. The company also announced that negotiations have started on North American bottling agreements. Additionally, the company on April 14, 2008 announced that it had signed a letter of intent to acquire Baldwin Street Kosher.
Bobby Genovese CEO of Clearly Canadian Brands stated, “This marks a major event for the future of Clearly Canadian Beverages and a key step towards returning the Company to profitability. We have completed large consumer focus group and industry trends studies, and are responding with products that meet and exceed what the consumer is asking for. Our new delivery system, and the use of 1 liter bottles greatly reduces the per ounce price to the consumer, and is a much more convenient and earth friendly package. Our research shows that at this price level, Clearly Canadian sparkling flavored waters can once again become the drink of choice for families across North America and beyond.”
Clearly Canadian Brands is based in Vancouver, BC and markets premium alternative beverages, sparkling flavored waters, Clearly Canadian dailyEnergy, dailyVitamin and dailyHydration Natural Enhanced Waters. The company distributes in the United States and Canada, as well as other countries. Clearly Canadian Brands has entered into the organic and natural food markets with the recent purchases of DMR Food Corporation and My Organic Baby, Inc. The company has stated that they are continuing to review future opportunities.
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