When one goes to Vitamin Stores these days, they see literally hundreds of different Herbal Medicines with 100s of different ingredients. This is all very confusing for the customer as they try to understand each ingredient. Successful herbal supplements marketed around a single Herb include Aspirin, Digitalis, Quinine and Ayurvedic. This Branding helps the customer recognize the drug under its Branded name, eliminating the difficulties of promoting traditional medicine as many are quite complex. It also makes the promotion much easier as the company focuses on only one Herb.
Ayurvedic is an example of Single Herb Branding. It is so successful that it now represents a $1 billion dollar market in India alone. One company that produces Ayurvedic in India generates $45 million in yearly revenue. DAR, a traditional Chinese medicine that China Health Resources Inc. focuses on, is growing in popularity exponentially. Consumer awareness of the dug and its abilities also continues to grow. They have decided to focus solely on DAR, as part of a focused marketing campaign much like the one used by Indian companies for Ayurvedic.
It is easy to see the benefits of single herb focus in complex traditional medicine. Not only is the company able to target scarce marketing dollars in one direction, it can also strive to integrate at every level of the Drugs creation from the fields to the research facilities. They have done this and stand as a prime example of a Single Herb company. Marketing Herbs around a single product has many successful examples and they intend to make DAR the next successful one.
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