China Health Corp’s (CNHC.PK) strategic objectives consists of medium to long term strategic objectives, in addition to various short term objectives. The company is focused on high-end medical services and establishing a high-end medical service brand.
Short-term objective: In regards to CNCH’s short term objective, the company is currently focused on medical consultation in the Yunnan Province. Because medical consultation is new in this area, there is a strong demand for such services. The company will start building medical consultation and health crisis management services, and then move on to telephone consultation, and diagnosis appointments with family doctors. Further objectives include:
· Quickly secure about 10% of the population, or 300,000 people, in Kunming’s family doctor market within 1-3 years.
· Quickly build a medical service network for the medium to high-end consumers.
Because common diseases account for about 85% of human diseases, there is a large source of patients. Most common diseases can be cured at an early stage in the outpatient department that CNCH seeks to provide; therefore, emphasizing the need for such services.
Medium to long-term strategic objective: China Health Corp has set out a 3-5-year development plan for their proposed hospital. The company has specified that they intend to integrate both human resources, management, marketing and technology for further efficiency. By establishing a leading position in 3-5 years in Yunnan Province’s high-end medical market, the company can gain a 40% market share and secure sales revenue of RMB 50 million.
Let us hear your thoughts below: