China 3C Group (OTCBB: CHCG) is a wholesale distributer of consumer and business products throughout China, including its “3C” merchandise portfolio consisting of computers, communication products and consumer electronics. The company today announced a strategic agreement with advertising agency Hangzhou Hansi Brand Design Ltd. in Eastern China.
Per the agreement, Hangzhou Hansi’s clients’ brand advertising will be on the shelves of China 3C’s chain stores. After a trial period during the second quarter of this year, the companies launched the full arrangement on July 15, 2008.
According to both companies, the agreement will benefit customers and advertising clients through improved advertising means. Hangzhou Hansi’s clients now have the opportunity to advertise on China 3C’s customer packaging bags, promotional posters, direct mailers and TV panels. The agreement will enable the company to profit from the advertising revenue and boost business opportunity.
”We are very happy to form a strategic alliance with Hangzhou Hansi. This agreement represents our interest in enriching the shopping experience for our retail customers, increasing the visibility of our consumer electronic brands and generating additional revenue opportunities for our business,” Wang Zhenggang, CEO of China 3C stated in the press release.
Current customers of China 3C include manufacturers of mobile phones, fax machines and home electronic equipment. These companies are the types of companies expected to advertise through China 3C’s locations.
”We are pleased to be entering into this agreement with China 3C. Our cooperation with China 3C can greatly improve the efficiency and effectiveness of our advertising campaigns with our select group of consumer electronic customers. China 3C has a significant number of ”store-in-store” locations that can provide our customers access to a large pool of consumers in which to target,” Si Haiwen, CEO of Hangzhou Hansi stated.
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