- Magazine article plugs cooling-off benefits of cannabis.
- Science actually points to different physiological mechanisms that allow cannabis to help lower body temperatures.
- The cannabis cooling article is only one of several offerings in the summer issue of the Chalice magazine.
With record heat engulfing the West for the past couple of weeks and temperatures topping 100 degrees in California, Oregon, Arizona, Nevada and Utah (https://ibn.fm/Und6A), people are searching for relief. Chalice Brands (CSE: CHAL) (OTCQB: CHALF) has an answer: Beat the heat this summer with temperature-fighting cannabis.
According to a Chalice magazine article, titled “Cannabis Is Really Cool,” there is good news for cannabis enthusiasts who are sweltering in the sun. “Our favorite plant might keep you feeling calm, cool and collected,” the article reports (https://ibn.fm/M0eX9). “In addition to getting you high, cannabis can keep you cool. Science guides us to a few different physiological mechanisms that allow cannabis to help lower body temperatures.
“Cannabinoids, compounds found in cannabis, can interact with the hypothalamus and endocannabinoid system and subsequently impact temperature regulation while also occupying the vanilloid receptor family (TRPA-1. TRPM8, etc.),” the article continues. “If you missed the vanilloid receptor family lesson in biology class, don’t worry, we did too. But now, thanks to our interest in cannabis, we know the vanilloid receptors alter our perception of heat and pain and, therefore when also engaged by cannabinoids, may numb our sensation of heat and feeling hot.
“Of course, we do not suggest that you only turn to cannabis if you’re feeling overheated,” the article concluded. “Be the reasonable, intelligent adult we know you are, and make sure you’re doing things like drinking water and finding shade or air conditioning. But hey, if this is another excuse to consume a little bit more cannabis, we’ll take it!”
The cannabis cooling article isn’t the only thing worth reading in the summer issue of the Chalice magazine. The online publication also shares tips for eating edibles for those who are new to the world of cannabis, five ways to incorporate cannabis into summer plans, and an ooey-gooey chocolate chip recipe—which includes a couple of cannabis ingredients, of course.
For Oregonites who want to test the cannabis cooling theory for themselves, Chalice is building a strong presence in Oregon. A premier consumer-driven cannabis company specializing in production, processing, wholesale, distribution and retail, Chalice has 12 dispensaries in Portland, Oregon. The company is committed to developing a dynamic portfolio built around the recognized brands of Chalice Farms, with a focus on health and wellness. Chalice operates nationally through Fifth and Root and has operations in Oregon and California.
To learn more about this company, visit www.ChaliceBrandsLtd.com.
NOTE TO INVESTORS: The latest news and updates relating to CHALF are available in the company’s newsroom at https://ibn.fm/CHALF
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