A simple mathematical equation has turned an idea into an innovative enterprise. Using renewable resources, Cereplast Inc. produces bio-based resins, which find use as substitutes for petroleum-based plastics. Headquartered in Hawthorne, California, and trading on the OTCBB, the company designs and manufactures proprietary starch-based renewable plastics. The starch used in these products comes from your typical morning cereal products such as corn, tapioca, and wheat. This starch also derives from potatoes.
Bio-based resins offer manufacturers price stability from chaotic world petroleum prices. They also offer competitive costing compared to resins normally used. The process for making bio-based resins involves processing at a lower heat than that needed for plastics manufacturing.
Cereplast Inc.’s resins are suitable for use in all major converting processes. These include injection molding, thermoforming, blow molding, and extrusions. The company’s resins are certified biodegradable and compostable by BPI (Biodegradable Products Institute).
Cereplast Compostables™ resins are best for single-use applications. Food service and packaging industries find this suitable because of the advantages of high bio-based content and compostability. The company’s Cereplast Hybrid Resins™ products combine high bio-based content with the durability of traditional plastic. Cereplast Hybrid Resins™ products serve customers in the automotive, consumer goods, electronics, and packaging industries.
Cereplast, Inc. secured patent protection for their Cereplast Compostable® resin family of products from the United States Patent and Trademark Office (USPTO) on July 1, 2008. The company announced in June that products made from Cereplast Compostables® resins meet new federal procurement guidelines for bio-based content, enacted June 13 by the United States Department of Agriculture. All companies using Cereplast Compostables® resins qualify for listing on the USDA “BioPreferred” web site. “BioPreferred” products receive preference by the U.S. General Services Administration (GSA), the purchasing agent responsible for billions of dollars in products which go out to different federal agencies.
Cereplast, Inc. knows their math. They are using a simple equation to produce innovative and environmentally friendly resins. They are leaving mathematics that are more advanced to their accounting and finance departments who are responsible for calculating profits, revenues, and shareholder returns.
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