Rick Egan, CEO of Simtrol Inc. (SMRL.OB) recently was featured in a Micro-cap Spotlight Interview on Stockhouse.ca. In the questioning, Mr Egan defined for investors the Market Opportunity and the Market Approach of the Company.
He noted, “The market opportunity for Simtrol is vast. According to IBM, analysts estimate the worldwide IT market for digital media is $30 billion.
Digital media involves applications that bring audio, video and rich images together to provide users a more robust and productive application. As these rich digital media applications proliferate, users will be challenged to simultaneously scale and deploy disparate devices from a variety of manufacturers in multiple geographic locations.
Thousands of disparate devices will need to be controlled, monitored, diagnosed and scheduled from a centralized dashboard.”
Further, “Our strategy is simple and “opportunistic.” Simtrol’s software is unsurpassed in its capabilities and can enhance device management in numerous markets; however, we are strategically focused on two specific markets – Healthcare and Government.
We targeted these markets initially because of the urgent and immediate demand to improve the efficiency and productivity of these device-rich environments.
In the multibillion-dollar Healthcare market, companies are developing rich media applications such as advanced hospital operating rooms to drive efficiencies and improve the overall quality of care. Using rich media applications, surgeons collaborate around images of a live surgery via high definition videoconferencing with colleagues and medical students in far away locations.”
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