In this morning’s news, Brite-Strike Tactical Illumination Products, Inc. announced the launch of a major media advertising campaign with 30-second commercials airing on some of the largest cable networks, namely Bloomberg, CNBC, CNN, Fox Business News, Fox News, Tru-TV, and MSNBC. The campaign also features print ads appearing in USA Today, the nation’s most widely circulated newspaper. The national television campaign will continue throughout the early fall months.
Expressing his excitement, Glenn Bushee, President of Brite-Strike Technologies, Inc, stated, “We are making a significant investment to move the Brite-Strike brand forward. Advertising on CNBC, for example, with over 95 million viewers, gives us a way to kick off our campaign in a big way. Our goal is to bring personal safety into the hands of ordinary citizens; their security is of the utmost importance.”
The Brite-Strike Tactical Blue-Dot™ line is currently being utilized by a number of governmental agencies, the military, SWAT teams and other law enforcement agencies. The company also offers its patented Lightning Strike(TM) Personal Protection System, which combines a high-intensity flashing strobe light with an ear-piercing personal alarm. The protection system was designed specifically for women, seniors, students, and other individuals who want an easy-to-deploy personal protection system. Law enforcement can also apply the protection system during traffic stops or other circumstances to temporarily disorient a subject, which increases an officer’s level of safety.
In the past, Brite-Strike’s product lines were only available by word-of-mouth, the company’s website, or several high-end catalogs, which included Frontgate and Herrington. However, retail giants such as BJ’S Wholesale Clubs, Amazon.com, and Lowes.com have recently agreed to join the growing number of retail channels carrying Brite-Strike.
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