Brite-Strike Tactical Illumination (BSTI.PK) is beginning to look like the next big success story in the rapidly growing self-defense and law enforcement technology market. The Massachusetts-based company, founded by two police officers to create world-class tactical LED flashlights, is rapidly expanding into what is estimated to be the $2 billion market of tactical lighting.
In spite of their short history, sales have already taken off through high-end stores and catalogues, and now they’ve gotten the go-ahead from retail giants Lowes.com and BJs Club stores. As if that weren’t enough, Brite-Strike is starting to get major orders from Europe, and feels they’ll now have to open a UK office as early as this fall.
Brite-Strike’s high-tech illumination products are specifically designed for use by police officers as well as the FBI, CIA, DEA, and the U.S. military, all huge markets in themselves. But the personal self-defense market, which Brite-Strike addresses with a separate line, is virtually unlimited. One of the strongest aspects of all of their product lines is that they don’t face the potential controversy and legal risks inherent in many other self-defense-related products.
Brite-Strike products are a world apart from typical illumination devices. The company’s strong relationship with global electronics giant Philips affords them the highest technological standards, such as the latest Luxeon LED and EMP chip technology, making their products a full 15 times brighter than any other handheld light in the world. Such light intensity puts the user in control of the situation by not only providing unprecedented illumination of any scene, but by immediately disorienting those on the receiving end.
In addition to a variety of handheld units, which are also designed to be used as physical defense weapons if necessary, Brite-Strike makes a totally unique line of high-intensity light balls that are rolled or otherwise used to completely distract and disorient would-be attackers.
For investors, the appeal of this new company and stock are obvious. Think TASR, a stock you could have had for 35¢ in early 2003 . . . a stock you could have sold for between $25 and $30 in late 2004. Or think MACE, a stock that sky-rocketed from around $1 in late 1998 to over $25 in early 1999.
BSTI closed Wednesday at 12¢. Don’t say we didn’t tell you.
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