Boo Koo Holdings, Inc. (OTCBB: BOKO) will be launching their new beverage, BooKoo Burner+, with Coca Cola Bottling Company Consolidated “Coke Consolidated” (NASD: COKE). Boo Koo is a new and exciting beverage company that develops, produces, markets, and distributes energy drinks under the Boo Koo and Gazzu brand names. Coca-Cola is the nation’s second largest bottler.
BooKoo+ is the first in a long line of energy drinks to add protein along with common energy drink ingredients such as taurine, ginseng, caffeine, and b vitamins. The energy drink contains 20 grams of whey protein, has no sugar, and is non-carbonated. Ultimately, it provides the necessary energy to the individual combined with sufficient protein.
“The launch of BooKoo Burner through one of the largest bottlers represents a significant opportunity to rapidly penetrate the energy beverage market,” stated Steve Solomon, chairman of Boo Koo. “BooKoo Burner+ is a revolutionary development for the energy drink category. In the past, some people drank an energy drink as well as a not so good tasting protein drink. BooKoo has mastered the formula to provide both energy and protein in a great tasting beverage.”
BooKoo Burner comprises three mouth-watering flavors; Dangerine, a refreshing raspberry flavor with a blend of tangerine; Pummelgranite, a delicate combination of pomegranate and blackberry; and Main Lime, a smooth and cooling lime flavor that has a balance of sweetness and tartness. All three flavors will be available in 16-oz cans.
“We believe BooKoo Burner represents an exciting addition to the energy beverage market, and look forward to using our broad distribution network to provide consumers with the opportunity to enjoy the product,” commented Mel Landis, senior vice president of Boo Koo.
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