Big Tree Group, an international toy company that supplies, distributes, and manufactures toys and related products from bases in China and Brunei, is looking to enhance its global presence. The company is building a strong presence in regions such as Asia, North America, and the European Union, and targeting future growth from emerging economies.
In 2013, the Big Tree Group’s toy exporting business experienced significant growth thanks to the company’s focus on quality, variety, and pricing. In 2014, the company is interested in growing its sales numbers even further by securing new distribution channels and intensifying its global marketing efforts.
The company plans to increase its marketing efforts by participating in important trade shows such as the February 2014 Toy Fair in New York City. Trade shows like the Toy Fair are ideal locations for the company to showcase what it does best, providing quality toys and exceptional customer service at value pricing. At these shows, the Big Tree Group can also display its numerous toys, highlight its all-inclusive sourcing and distribution capabilities, and continue to build and promote its brand as a trusted name that provides international toy buyers with quality toys sourced from China.
To expand its sales presence in the rapidly growing Southeast Asia market, the company has also announced plans to open a toy sales and distribution center in Thailand. The Big Tree Group has agreed to lease an estimated 4,000 square meters of showroom space in Bangkok, Thailand from the Bumrung Muang Plaza Company Limited and plans to use the showroom as a hub for the expansion of its toy distribution business in Southeast Asia. After North America and the European Union, Asia is the third largest regional market for worldwide toy sales, and many industry experts predict that it will become the largest market for traditional toys and games in the coming decade. In such an instance, Thailand and other parts of Southeast Asia will present a substantial growth opportunity for the Big Tree Group, making an establishment of a physical presence in the region crucial for building future regional sales relationships.
For more information, visit: www.bigtreegroup.net
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