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Beacon Equity Research Highlights: SUN Sports and Entertainment Inc. (SSPE.PK), as Company Signs Distribution Deal for Pay-Per-View

SUN Sports & Entertainment Inc. (SSPE.PK) reported this week that it has signed an agreement with American Television Distribution (ATD) to distribute their “Art of War 3” Pay-Per-View event which is taking place in Dallas, Texas on Saturday September 1st, 2007 at the American Airlines Center.

American Television Distribution licenses television series for syndication in domestic and international outlets.

ATD handles the distribution of one of the most popular pay-per-view shows on TV and the uncensored versions of the reality show “Cheaters,” titled “Cheaters Uncensored”.  
 
ATD President, Tommy Habeeb commented, “We have been very successful with producing and distributing pay-per-view events, and are very excited about the opportunity to promote the Art of War brand both here in America and internationally.

 We believe we can take the Art of War – Undisputed Arena Fighting Championships to the next level.”

American Television Distribution will be responsible for both the domestic and international distribution of the pay-per-view event. The television production of the event will be handled by Tommy Habeeb Enterprises.

The Art of War 3 will be showcasing the first time ever “Team USA MMA.” The select members of Team USA MMA against Team Brazil MMA are part of an elite fraternity representing the United States in the first of a series of Global Combative Events. Each member will be in custom made outfits produced by a select USA manufacturer and fighting for a position in future events.

The Art of War 3 is a sanctioned event by the International Fighters Association (IFA) based in Luxemburg. This is a World Championship Heavyweight Fight where the IFA Heavyweight Belt will be on the line. Delegates from the IFA will be in attendance, along with IFA Commissioner Johan Schotte that will present the Championship Belt to the winner.

The founders of SUN Sports & Entertainment, President Buckeye Epstein and CEO CJ Comu, were recently profiled in a Special Report to the Dallas Morning News outlining their positioning statement and strategy in this growing arena, by these Sports Marketing Executives.

SUN is a Professional Sports & Entertainment Company, and a Licensed Combat Sports Promoter. The properties of SUN (www.sunorganization.com), Art of War (www.artofwarlive.com), International Fighters Association (www.ifapro.com), and Team USA MMA (www.TeamUSAMMA.com) are pending trademarks.

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