As the Buffalo Bills begin a new season, starting quarterback JP Losman begins a new season of his own with a new running back and a new form of electrolyte replacement. Losman joins Hall of Fame quarterback Jim Kelly as a spokesman for Enlyten SportStrips, the official SportStrips of the Bills. Losman will be featured in marketing campaigns for Enlyten promoting the importance of electrolyte replenishment and hydration.
“We are very proud to have JP as a spokesman for Enlyten SportStrips,” said Dan Kelly, president of Enlyten, Inc. “JP is not only the face of the Buffalo Bills, but he’s such a hard working player who takes care of himself and knows the importance of staying hydrated and replenished. Other athletes respect him for that and take notice of what JP does to stay fit and on his game.”
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