Santa Fe Holding Company (SFHD.PK) is a restaurant holding company. The company owns and operates a chain of 18 Santa Fe Cattle Co. “roadhouse” steak restaurants and 1 licensed store. Headquartered in Brentwood, Tennessee, its restaurants are located in Alabama, Georgia, Mississippi, Indiana, Tennessee, Kentucky and Oklahoma.
Santa Fe Cattle Co. restaurants separate themselves from competing roadhouse-themed chains with their high quality menu choices, which includes an exclusive blend of aged USDA Choice steaks and Chuck Wagon favorites, all created exclusively for Santa Fe Cattle Co. The menu offers a wide variety of Texas Hill Country influences from south of the border enchiladas and fajitas to hearty sausage, jalapeno corn bread, authentic flavored sauces and dressings.
Santa Fe Cattle Co was founded in 1996 by Danny York and David Wachtel who have over 18 years of restaurant chain management experience. Since Mr. York bought back ownership of the Santa Fe Cattle Company chain in 2003, he had revitalized the Santa Fe concept and increased average sales per restaurant to more than $2.6 million. With Mr. York’s expertise, the holding company has adopted a higher standard of service, convenience for customers, a casual eating experience, expert management, and competitive pricing to dominate the underserved, $10-$12 dining role of the steakhouse restaurant industry.
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