Fresh Harvest Products Inc. (FRHV.OB) is a wholesaler of a broad portfolio of unique organic food products. Some of the company’s offerings include organic olive oil from Spain and Italy, organic salsas, organic coffee from around the world, and various organic health bars marketed under the “Wings of Nature™” brand.
The company’s business strategy is three-fold: (1) build the Wings of Nature™ brand through new products and expanded distribution channels, (2) exclusively represent, market, and sell companies and brands under its management team and supply chain operation, and (3) acquire food manufacturers who complement its existing business. Fresh Harvest has teamed up with two of the largest specialty food distributors in the United States to introduce its products and build brand visibility. The company’s branded organic food offerings are sold in over 600 stores, including Price Chopper and ShopRite Supermarkets.
Fresh Harvest entered the organic food market in 2006. Consumer trends favoring organic and natural foods are fueling demand for Fresh Harvest’s products. The potential for growth is huge. Organic food in the U.S. is a $20 billion market growing 15% annually. Fresh Harvest is positioned to capitalize on these trends. The management team at Fresh Harvest collectively has over 100 years of experience in sales, marketing, and the food industry.
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