Sipp Industries, Inc. (SIPC.PK) is a wholesale marketing company in the alcohol beverage industry. The company is working toward providing premium private label beverage products such as spirits, and also offers bottled water, health drinks, flavored water, teas, and juices.
Sipp has formed multiple strategic alliances to assist in their distribution. The company has an alliance with Data Commodities, Inc., in which Data Commodities, Inc. will provide necessary alcohol licenses and permits. An alliance with New Age Packaging, Inc. allows Sipp to differentiate their pre-mixed cocktails in flexible pouch packaging. The flexible pouches are more cost efficient, biodegradable, portable, and easy to store.
Sipp is also introducing a new private label distilled beverage line called Private Reserve. The targeted customer of the Private Reserve line includes casinos, hotels, and restaurants. In the Private Reserve line, customers will be able to re-brand Sipp’s product as their own private brand and sell the re-branded product in their own bars and restaurants.
According to the Distilled Spirits Council, the sales of distilled spirits grew in 2007 with sales up 5.6% to $18.2 billion. Sales of distilled spirits are expected to increase 4.6 % to $19 billion by 2009. Sipp’s management team expects their revenues to range between $15 million and $17 million in the first 12 months of beverage sales.
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